The decision of shutting down of Hindi general entertainment channel (GEC) ‘Imagine TV’ taken today or on 12th April, 2012 by its parent Turner Broadcasting System Inc. This company is a division of Time Warner’s Turner International (US) and mostly makes its business in Asia Pacific region. Turner shuts Imagine TV, the channel’s stakeholders such as television producers seem unaware of the decision yet.
The specified reason behind this decision is ‘due to its dismal performance consistently for a long time and it caused or hampered any further investment in it’.
Imagine TV channel had been acquired from NDTV two years back. It failed to achieve consistency in ratings or TRP, and which takes it to be slashed from the Hindi GEC list. HBO, CNN, Cartoon Network, POGO, WB like popular channels are currently on air by this Turner in India.
Imagine TV Best known for its Reality and Drama programes on Television and some of them are Swayamvar series (featuring Rakhi Sawant, Rahul Mahajan, Ratan Rajput, and the next season was to feature Veena Malik), Sawaare Sabke Sapne Preeto, Chandragupta Maurya, Mahima Shani Dev Ki, etc.