India’s leading automotive brand Mahindra and Mahindra (Mahindra Group) is now popularly known for its commercial and passenger vehicles. commercial & personal vehicles are the two basic categories listed in the product catalog of Mahindra. Mahindra Bolero is the most popular and high selling SUV in the Indian market from last 6 years. In the last financial year (FY12) Mahindra and Mahindra achieved a milestone of Mahindra’s Bolero sales cross one-lakh mark. With this market achievement or success, Mahindra Bolero became the highest selling SUV.
Mahindra Bolero titled as “India’s highest selling SUV” for another time, because Bolero listed as the highest selling SUV from last six financial years. In the last fiscal or FY2011-12 Mahindra and Mahindra registered 100,686 units sale (21% increased than previous) of its flagship Sport Utility Vehicle (SUV) Bolero and it has crossed the one-lakh sales mark.
Bolero, India’s highest selling SUV also got the title of “7th highest selling passenger vehicles in India”. This position recorded for the growing sale of Mahindra Bolero, as Bolero was placed at 9th in among the top selling passenger vehicles in India in FY2010-11. According to the company, Mahindra Bolero is the only SUV to be listed among the top 10 selling passenger vehicles of the country.
In the year of 2000 Mahindra and Mahindra outset Bolero SUV in the Indian Automobile Market. From its launch Mahindra and Mahindra seen a gradually changes in its brand value. The design, performance, price and all other stuffs of Mahindra Bolero changed or enhanced and the result is crossed a new milestone in sale with a big digit of 1,00,686, which was 83,112 units in the financial year 2010-11. Lets see what the changes are coming with the next counting in FY2012-13 of Bolero after the hike in excise duty on large cars and utility vehicles by the Union Budget 2012-13.
In the web I found a descriptive article on Mahindra Bolero, have a look @ that:Mahindra Bolero SUV Price in India & Specifications – PriceIndia.org