Indian automobile market’s iconic brand Maruti Suzuki is a Joint Venture (JV) of Suzuki Motor Corporation (Japan) and Maruti Udoyg Limited (India). This international automotive brand is one of the most popular car and utility vehicle manufacturer and seller both in India & outside. Previously in the product catalog of Maruti Suzuki there are a number of popular Sedan, SUV, MUV, Hatchback & Passenger cars listed, and a new name is going to be added soon. The all new Ertiga is the most awaited high-end multi-purpose vehicle (MPV) of Maruti Suzuki, to be launched on 11th April, 2012 in India.
The concept of Maruti Suzuki Ertiga or Maruti’s Ertiga unveiled at the 11th Auto Expo and on the purposed day of April 11, 2012 this MPV is coming to the showrooms. It will be launched in four trims through two (petrol & diesel) fuel variants as a seven seater compact four wheeler.
Maruti is very much excited about its Ertiga and planning to sell around 5,000 units every month. In Gurgaon based Maruti Suzuki’s manufacturing unit Ertiga being ready for launch. It will have a strong competition with Mahindra Xylo as an high-end upper segment utility vehicle nor than own Omni and Eeco.
The Union Budget 2012-13 hiked the excise duty on large cars and utility vehicles, now time to see that how it is affecting to Maruti and its Ertiga. The automobile experts of India and the would-be owners of Ertiga expecting a price tag of Rs.7 lakh on petrol variants and Rs.8 lakh on diesel trims will be hanged by Maruti Suzuki as the starting range. Also the premium versions or trims are expected with a budget of Rs.1 lakh extra than the starting price of Ertiga.
An automobile engineering advancement will be applied first time to the Ertiga i.e. all new powerful and light weight K-14 VVT petrol engine displacement with a peak performance of 70 kw power and 130 Nm torque. Also the performance level of diesel variants will be enhanced up to 66 kw maximum power and 200 Nm torque output through the displacement of 1.3 litre DDiS Super Turbo diesel engine. A top of the class feature of Maruti Ertiga is its 16.02 kmpl petrol and 20.77 kmpl diesel millage.
The word ‘Compact’ added in the tag line of Ertiga with the explanation of “The youthful Ertiga is an example of innovative use of space with the characteristics of a passenger car.” Specious interior will be another feature to attract all type of customers as it listed youthful stylish, sporty and an elegant appearance. Maruti’s this hunk distinguished by its compact dimensions (L:4265mm, W: 1695mm, H: 1685mm) and complemented by the 2740 mm wheelbase.
The interior has been designed keeping in mind the occupants seating requirements; whether for an individual’s day-to-day business commitments or for a family’s weekend shopping, dining or week end drives. Versatile seating concept of Ertiga available with a three-row flexi-seating options for 7 passengers (2+3+2) that is easier to operate and is high on storage space.
Saying wisely this purposive price is not a huge for Maruti Ertiga, because other brands taking more brand values on their vehicles. I am commenting Maruti Suzuki Ertiga as a value for money product, if Maruti came with my expected price range.